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The Advertising Agency‘s Role in Marketing Communications Demand Creation

Early adopters of digital color printing have consistently been told that they need to educate the advertising agency market to drive digital color pr...
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Revamp: RIT Cross-Media Innovation Center (CMIC) Replaces the Printing Industry Center



With the evolution of digital printing technologies and the growing prominence of mobile devices, Rochester Institute of Technology’s School of Media Sciences is leveraging its rich heritage in an effort to move forward into the digital age of media. The school is actively undergoing a transformation by redefining its curriculum to offer a more expansive, industry-relevant foundation, as well as re-establishing its alignment with professional partners.

As part of the school’s evolution, the school is revamping the Printing Industry Center into a Cross-Media Innovation Center (CMIC) that aims at providing a more extensive platform for collaboration between RIT and industry partners.

We are expanding our charter around a full range of media channels including, print, web, mobile, and social media which will enable our students to be the ‘media architects’ in the growing field of graphic communication sciences. 

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Senior associate dean of CIAS and professor in School of Media Sciences honored at PRINT 13

Twyla J. Cummings, senior associate dean of the College of Imaging Arts and Sciences and a professor in the School of Media Sciences at Rochester Institute of Technology, is among the newest inductees into the print industry’s Women of Distinction program, sponsored by the OutputLinks Communications Group, a global marketing and publishing firm.

The program recognizes and celebrates the achievements of exceptional women in print communications and graphic arts from around the world. This year’s inductees were recognized at a Sept. 10 gala during the PRINT 13 trade show in Chicago.

“With this newest class, the Women of Distinction program now numbers 90 print professionals,” says Julie Plata, co-CEO of OutputLinks Communications Group. “This award spotlights the rich and ongoing history, skills and knowledge of high-profile women in the world of print. We launched this program 12 years ago to honor the women making key contributions to the industry.”

“This recognition is very special to me since many members are friends and colleagues of mine and I am deeply honored to join them in this program,” Cummings says. “In addition to recognizing me personally, I believe this tribute also is recognition for RIT’s long history of academic excellence and leadership in the printing industry.”

Representing a wide range of professional, technical and management skills, recipients of the Women of Distinction program earn a $5,000 scholarship for future women professionals, funded by the OutputLinks Communications Group and administered by the Electronic Document Scholarship Foundation (EDSF)—a nonprofit foundation dedicated to the document management and print communications industries.

Cummings’ teaching and research at RIT is focused on the areas of media distribution, print industry trends and women in graphic communications. A frequent speaker on critical developments in post-press and issues impacting the graphic communication industry, she is a past board member of the National Association for Printing Leadership (NAPL) and the board of governors for the R & E Council of NAPL. Cummings also is a current member of the prestigious Walter E. Soderstrom and Nonpareil Societies of NAPL and the R & E Council. She presently serves as a member of the America East Advisory Board and chairperson for the 2014 America East Conference.

In addition to earning a bachelor of science degree in chemistry and a master’s degree in business and industrial management from Wright State University in Dayton, Ohio, Cummings earned her doctoral degree in management from Union Institute and University in Cincinnati.

Also at PRINT 13, RIT’s School of Media Sciences announced curriculum changes in response to semester conversion at the university, while also addressing research of key issues facing the graphic arts industry and announcing new collaborations between industry professionals, students and faculty.

Source: RIT University News, Sept. 24, 2013.

  

RIT Becomes Primary Sponsor of Print-in-the-Mix Website

posted on: September 25, 2012, 1:57 pm

The Print Council transferred its sponsorship of the industry resource to RIT

The Print Council, established in 2002 to promote the broader use of print in the marketing and media mix, is announcing the transfer of its sponsorship of the Print-in-the Mix website to Rochester Institute of Technology. Print-in-the-Mix was created in 2007 with a grant from the Print Council and is a clearinghouse of research on the effectiveness of advertising media including print, mobile and other direct forms of marketing communication. The website is a valued industry resource with more than 45,000 site visits in the last year.

RIT’s Cross-Media Innovation Center will become the primary sponsor of Print-in-the-Mix. The newly created center at RIT will include research, development and education initiatives across the integrated cross-media value chain. These research initiatives reflect the collaboration between RIT faculty and representatives of industry, resulting in research that is interdisciplinary and highly relevant to the business concerns of the graphic communications industry. The official sponsorship transfer will occur at the first Cross-Media Innovation Center summit Oct. 18–19 at the Hyatt Regency hotel in Rochester, N.Y. To register for the summit, go to http://www.rit.edu/cmic and click on register.

“We are pleased to work with the Print Council in transferring the stewardship of the Print-in-the-Mix resource to the Cross-Media Innovation Center,” says Chris Bondy, RIT’s School of Media Sciences administrative chair. “Though always housed at RIT, we will also now have fiscal responsibility for the Print-in-the-Mix site. We see it as the centerpiece of RIT’s outreach to the industry to highlight the integration of all types of media that are used in advertising.”

The Print Council will work with the Cross-Media Innovation Center to promote ‘Print Delivers’ programs scheduled for 2012 and will effectively cease separate operations at the end of the year.

“While we will be sad to see this chapter end, the role of the Print Council is not to perpetuate the organization but to promote the value of print communications,” says Benjamin Cooper co-founder and executive director of the Print Council. “When we began, there was no clearinghouse on marketing information such as Print-in-the Mix and no programs that brought the message of the value of print to the media specifier market. We are proud of these accomplishments.”

Current industry sponsors of the Print Council will have their sponsorship transferred to the Cross-Media Innovation Center for 2012 and are invited to participate in the summit. They will also be invited to become industry sponsors of the Cross-Media Innovation Center from 2013 through 2016 and continue to provide guidance on maintaining and expanding the Print-in-the-Mix resource. Levels of sponsorship can be found at http://www.rit.edu/cmic.

The programs in RIT’s School of Media Sciences (formerly the School of Print Media) provide students with the critical thinking skills necessary to architect meaningful ways to deploy communications in a variety of venues. The school provides a “print-plus” approach to learning leveraging its heritage in printing and publishing with the latest data analytics, content management and cross-media deployment methodologies.

Source:  RIT University News, Sept. 25, 2012.

  

The School of Media Sciences at Rochester Institute of Technology has created a Cross-Media Innovation Center to promote interdisciplinary research between RIT faculty and the graphic communications industry. These research areas may include the creation and organization of digital content, analysis of consumer and business data to better understand behaviors, the layout and assembly of graphical images and the deployment of content to all media channels.

The center will be a vendor-equipped laboratory with the most current software and systems from firms that make up the cross-media value chain such as Adobe, HP and Xerox Corp. RIT’s School of Media Sciences is expanding its labs to accommodate a cross-media innovation lab, a marking technology lab (lithography, flexography, screen and digital printing systems) and a material science lab. All these labs will be used for research and education for the school and the Cross-Media Innovation Center.

“The time is right to build a new model of collaboration for the School of Media Sciences and the industries that it serves,” says Lorraine Justice, dean of RIT’s College of Imaging Arts and Sciences. “With the new faculty and administration in the School of Media Sciences and the College of Imaging Arts and Sciences where the school is housed, I am eager to start a dialogue on how we can serve the graphic communications industry in a meaningful way.”

The center will foster on-going dialogue with industry partners by hosting an annual summit. Participants will come from all areas of the graphic communications industry. The first summit will be Oct. 18–19, 2012 in downtown Rochester at the Hyatt Regency hotel to coincide with RIT’s Brick City Homecoming & Family Weekend. 

Adds Chris Bondy, administrative chair of RIT’s School of Media Sciences: “The changes in our industry require that future graphic communications professionals understand the integration of all types of media. They must learn how to design, compose, and deploy content across media including print, Web, mobile and social channels.”

Source:  RIT University News, Sept. 17, 2012

  

School reorganizes to stay current with changing landscape of media

With the evolution of digital printing technologies and the growing prominence of mobile devices, Rochester Institute of Technology’s School of Print Media is leveraging its rich heritage in an effort to move forward into the digital age of media.

The School of Print Media is undergoing a transformation by redefining its curriculum to offer a more expansive, industry-relevant foundation, as well as re-establishing its alignment with professional partners.

“Expanding our charter around a full range of media channels including, print, Web, mobile and social media will enable our students to be the ‘media architects’ in the growing field of media communication sciences,” Chris Bondy, chair of the School of Print Media, says. “We are working to include content that has a much greater practical application, with an emphasis on the present and leading-edge media and communication sciences material.”

As part of the transformation, School of Print Media will be adding a variety of small format screen, litho and flexo presses in the next year to accommodate the changing landscape of print media and help the curriculum stay current by providing the immersive style of instruction that is an educational hallmark at RIT.

Additionally, RIT’s Goss Sunday 2000 web printing press will be removed once Goss International, the manufacturer that had consigned the press to RIT in 2002, secures a buyer for the press. This will enable expansion of RIT’s footprint in the digital printing space to accommodate the accelerating industry shift from lithography to digital printing.

RIT’s Printing Applications Laboratory and Imaging Products Lab will continue to offer sustainable, innovative technology on a global scale, which will increasingly be provided across a broader range of the media creation, development, application and production.

“RIT is committed to providing a well-rounded education that merges left-brain and right-brain thinking, the program delivers graduates that are in high demand,” Bondy says. “Students not only learn the traditional print business but also how to leverage that base knowledge for leadership in the all media channels including the Web, tablet computing, mobile and social media. Making room in our labs for the next generation of imaging technology will allow RIT to be positioned to serve the demands of our students and industry, making graphic communications more effective, efficient and sustainable in the third millennium.”

As part of the school’s evolution, it is revamping the Printing Industry Center to create a Cross-Media Innovation Center that aims at providing a more extensive platform for collaboration between RIT and industry partners. “We are committed to a more immersive-style of teaching, which will include more hands-on lab time across all courses,” Bondy says.

The Cross-Media Innovation Center will be sponsoring a Cross-Media Innovation Summit scheduled for Oct. 18–19 during Brick City Homecoming week in Rochester.

Source:  RIT University News, May 10, 2012.

  

Final monograph in 2011-2012 research agenda is released to the public

A newly released research monograph from the Printing Industry Center at RIT studies the sensitivity of the quality of reproductions of monochrome photographs to different viewing illuminations. Titled “Evaluating the Impact of the Variability of D50 Light Booths on the Appearance of Reproductions of Monochrome Photographs” (PICRM-2012-05), the monograph is authored by Susan Farnand, staff scientist, Carlson Center for Imaging Science; Brian Gamm, graduate student, Munsell Color Science Laboratory; Franziska Frey, Ph.D., McGhee Distinguished Professor, School of Print Media; Simon Muehlemann, graduate student, School of Print Media; and Ishtar Laguna-Monroy, graduate student, School of Print Media.

This experimental study further explored a result from a recently completed project sponsored by The Andrew W. Mellon Foundation, which revealed that reproductions of a monochrome photograph suffered from visual differences in reproduction quality depending on the light source they were viewed under. This initial experiment was repeated with a variety of monochrome photographs similar to, and including, the platinum print used in the Mellon study. The photographs, selected from IPI’s collection, were imaged by three cultural heritage institutions, printed on a variety of equipment at RIT, and visually assessed under two D50 lighting set ups. A survey of D50 light booths used throughout the print production workflow was also conducted as part of this study.

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