Rochester Institute of Technology will offer a series of free Webinars in various imaging disciplines starting in January 2010. Faculty, technical staff and alumni from RIT's School of Print Media and RIT's Printing Applications Laboratory will share their expertise in such areas as variable data printing, digital imaging, color agreement, assessing color measurement and process control in the printing industry. To register, visit www.seminars.cias.rit.edu and click on the Webinars tab.

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Each month, Print in the Mix will feature a PODi Case Study, courtesy of Caslon, a PODi Affiliate.

This month's case study, Jubels On Tour, will be available until February 28, 2010.

To build awareness of its printing services and update its contact database, Jubels Communication, a graphic communication and solution provider, designed a cross media marketing campaign targeting customers and prospects.

An innovative approach and the use of image personalization were used to gain the attention of recipients. They achieved direct mail response rates over 20%.

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by Kelly Downs

Most printers in Europe prove compliance of quality color printing standards through a rigorous auditing process, but there exists no such certification process for printers in North America.

To ensure North American printers achieve a color reproduction workflow that meets international printing standards, Rochester Institute of Technology will develop and offer process audits and certification services to North American printers.

“Industry leaders in the printing area have been asking us to take the lead on becoming a certification body due to the lack of any rigorous, third-party assessment in North America,” says Robert Chung, Gravure Research Professor in RIT’s School of Print Media. “RIT is an autonomous organization with the reputation and the know-how to fill this much-needed demand.”

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The research also discusses some factors that can bring new vitality to the industry. Read more.