The changes in our industry require that future graphic communications professionals understand the integration of all types of media -- print, web, mobile and social.
The Cross-Media Innovation Center (CMIC) at RIT is focused on addressing the significant economic, technological, and cultural changes that impact the graphic communications industry.
Through the collaborative efforts of solution and service providers, students, and educators, the CMIC will provide a platform to address the issues and opportunities of the cross-media communications value chain.
The Center is on its way to becoming a vendor-equipped laboratory with the most current software and systems from firms that make up the cross-media value chain.
CMIC research areas may include the creation and organization of digital content, analysis of consumer and business data to better understand behaviors, the layout and assembly of graphical images and the deployment of content to all media channels.
Rochester Institute of Technology (RIT) was selected in 2001 by the Alfred P. Sloan Foundation to become one of the twenty-six Sloan Industry Centers. The Printing Industry Center is a joint program of the RIT School of Print Media in the College of Imaging Arts and Sciences and RIT's E. Philip Saunders College of Business, emphasizing Sloan's long-standing tradition of applying a broad multidisciplinary approach to industry investigations and findings.
Dedicated to the study of major business environment influences in the printing industry brought on by new technologies and societal changes, the Printing Industry Center at RIT addresses the concerns of the printing industry through research initiatives and educational outreach. The Center creates a forum for printing companies and associations worldwide to access a neutral platform for the dissemination of knowledge that can be trusted by the industry, to share ideas, and to build the partnerships needed to sustain growth and profitability in a rapidly changing market.