Research Spotlight

PICRM-2008-07

Print Advertising Media Substitution

This quantitative study examined changes to the advertising media mix of leading national advertisers from 2003 and 2005. The advertising channels ana...
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Cross-Media Innovation Center

Rochester Institute of Technology
College of Imaging Arts and Sciences
School of Media Sciences
55 Lomb Memorial Drive
Rochester, NY 14623

Director: Christopher Bondy
Gannett Distinguished Professor
Administrative Chair, School of Media Sciences

christopher.bondy@rit.edu
(585) 475-2755