Research Spotlight

PICRM-2008-07

Print Advertising Media Substitution

This quantitative study examined changes to the advertising media mix of leading national advertisers from 2003 and 2005. The advertising channels ana...
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New Research Monograph Released: Evaluating the Impact of the Variability of D50 Light Booths on the Appearance of Reproductions of Monochrome Photographs (PICRM-2012-05)

March 5, 2012, 9:00 am

Printing Experts to Present at RIT’s Gravure Day March 15

February 29, 2012, 10:46 am