Research Spotlight


Relationship Marketing Strategy

The purpose of this research is to understand the impact of relationship marketing strategy on the...

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Industry Partners

Printing Applications Laboratory (PAL)

Industry education

Leveraging RIT’s comprehensive collection of full-scale contemporary printing equipment, laboratory instrumentation, and the expertise of RIT’s world renowned faculty and technical staff, the Printing Applications Laboratory provides industry with empirical approaches to control and improve the quality of their products and expand on the knowledge of printing industry professionals.

PAL provides digital media certification programs, product/process auditing, competitive benchmarking, and assistance with product development. PAL also assists the industry with a broad range of both open enrollment and customized corporate educational programs.

Printing Applications Laboratory -

Dan Clark, PMAL Manager