Research Spotlight


Digital Integration and the Lean Manufacturing Practices of U.S. Printing Firms

The printing industry is in the midst of a transformation that can best be understood with referen...

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School of Media Sciences (SMS)

School of Print Media Students

RIT's School of Media Sciences (SMS) offers a one-of-a-kind opportunity to learn about the integration of print and new media, as it is reflected within our digital society. We emulate the evolution of graphic communications from conventional print and publishing into cross-media technologies.

Leadership and management in these dynamic industries require an understanding of cutting edge technology and emerging markets. Recently, SMS students have been working on several projects: designing customized marketing communications to increase advertising revenues, creating new ink formulas for eye-popping retail displays, publishing six editions of a newspaper in six hours, implementing social media plans for businesses, and helping museums create high quality reproductions of artwork.

Graduates leave with an innovative, integrated skill set, a solid technical background of digital workflow processes, and a keen understanding of industry issues and trends.

The School of Media Sciences (originally named the School of Printing Management & Sciences) is the current iteration of one of the original schools on campus, and, through its history, still boasts more alumni than any other school within RIT.

RIT School of Media Sciences -