Research Spotlight

PICRM-2003-06

Marketing Communications Demand Creation: Marketing Executive Study

For the past several years, many graphic arts industry analysts and market research firms have predicted that the growth of digital color and variable...
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School of Print Media


School of Print Media Students

In May 2002, RIT announced the renaming of the School of Printing Management & Sciences to the School of Print Media. The name change is not the first in the School's history--each renaming is a reflection of the School's commitment to the ongoing integration of print and new media communications. The School of Print Media is the current iteration of one of the original schools on campus, and, through its history, still boasts more alumni than any other school within RIT.

The School of Print Media is one of six schools within RIT's College of Imaging Arts and Sciences, which offers other professional programs in areas such as photography, film, animation, design, fine arts, and crafts.

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School of Print Media - cias.rit.edu/printmedia