Research Spotlight

PICRM-2005-02

Sourcing of Corporate Print: Three Case Studies

Three case studies were conducted to understand the factors that impact the demand for outsourced commercial printing by c...
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Center News

New Research Monograph Released: Evaluating the Impact of the Variability of D50 Light Booths on the Appearance of Reproductions of Monochrome Photographs (PICRM-2012-05)

March 5, 2012, 9:00 am

Printing Experts to Present at RIT’s Gravure Day March 15

February 29, 2012, 10:46 am


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Barbara A. Pellow

Rochester Institute of Technology

All Research Items

6 items.
Title Year
The Role of Value Added Services in Successful Digital Printing
by Barbara A. Pellow , Patricia A. Sorce, Ph.D. 		2003-2004
Marketing Communications Demand Creation: Marketing Executive Study
by Barbara A. Pellow , Patricia A. Sorce, Ph.D. , Franziska Frey, Ph.D. , Heather Banis 		2003-2004
The Advertising Agency‘s Role in Marketing Communications Demand Creation
by Barbara A. Pellow , Patricia A. Sorce, Ph.D. , Franziska Frey, Ph.D. , Lauren Oslon , Katie Moore , Svetlana Kirpichenko 		2003-2004
Investing in Digital Color . . . The Bottom Line
by Barbara A. Pellow , Michael Pletka , Heather Banis 		2003-2004
Digital Color--Where is the Market?
by Barbara A. Pellow , Franziska Frey, Ph.D. , Patricia A. Sorce, Ph.D. 		2002-2003
Demand for Customized Communications by Advertising Agencies and Marketing Executives
by Patricia A. Sorce, Ph.D. , Barbara A. Pellow 		2003-2004