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Print in the 21st Century:
Can We
Define, Measure, and Predict the Print Industry?April 13, 2004
Rochester, NY
In this special panel presentation
by the Printing Industry Center at RIT, invited participants heard
from four prominent industry economists about the state of the
industry and their predictions on where the industry is going.
They discussed such questions as: How have we measured and tracked
printing industry productivity? How do we asses these impacts on
print volume? What measures do each of the trade groups, government,
or other organizations have in place to capture these impacts?
This panel
discussion, moderated by Frank Romano, Professor in the RIT School
of Print Media, informed
his 2004 research project for the Center, "Transitioning
to a New Print Industry."
Panelists
Ronnie H. Davis, GATF/PIA
Michael K. Evans, Evans, Carroll & Associates
Maryellen R. Kelley, Pamet Hill Associates
John Zarwan, J Zarwan Partners
View
the Discussions
We invite you to watch the video
of the event, presented in segments arranged by the questions asked
of the panelists. (Quicktime video streaming)
 Introduction (6
min, 34 sec)
What
do you see as the key changes in the printing
industry over
the last 20 years? (18
min, 41 sec)
What
are the primary drivers of
printing industry growth in the U.S.? Worldwide? (31
min, 59 sec)
What
difference would there be if we divided print
into two categories? (18 min,
40 sec)
- To supply published
material to customers
- Used in a business
process, either for advertising, packaging,
or product manufacturing
What
are the primary inhibitors of
printing industry growth in the U.S.?
Worldwide? (14
min, 21 sec)
How
have we measured and tracked printing industry
productivity? How do we assess these impacts
on print volume? What measures do each
of the trade
groups, government, or other organizations
have in place to capture these impacts?Part
A (22
min, 31 sec)
Part B (19
min, 05 sec)
What
role did the Internet play in printing industry
volumes? (14 min,
46 sec) Is
there a preferred method or set of methods
for measuring the impact that the Internet,
specifically,
has had on print volumes? (9
min, 20 sec)
How
will the baby boom retirements impact print,
if at all? (12
min, 26 sec)
Can
the printing industry stimulate its own
growth? (13
min, 26 sec)
What
do you see as changes in the printing
industry over the next five years? (19
min, 45 sec)
Last Updated: 7/26/2004
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