2003 Symposium and Planning Meeting

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Tags: Printing Industry Center research findings symposium events industry partners

November 4-6, 2003

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In this second annual Printing Industry Center Symposium and Planning Meeting, invited participants learned about and discussed the research conducted at the Center over the past year and planned for the coming year of research and activities.

Center researchers presented their findings from the second year of the Center’s applied research agenda. The research agenda, established through collaboration between the Center and Industry Partners, addresses highly relevant and critical issues that the printing industry is facing in the turbulent and highly competitive markets of today.

Industry Partners provided feedback on the draft research monographs provided to Industry Partners in advance of the symposium. Final research monographs will be published in early 2004 on a rolling basis.

The final day of this event was a planning meeting for Industry Partner representatives to work with Center researchers to shape the research agenda for the coming year. Invited participants for this half-day planning session worked with the Center to review the findings and proposed research to establish an agenda that will focus on immediate industry issues and needs.

Agenda and Presentations

Download the complete agenda here (PDF; as of 11/4/2003).

Information on each of the research presentations is below. The draft monographs and presentation slides are available for download as PDF.

An Investigation into Printing Industry Demographics
Frank Romano, Roger K. Fawcett Distinguished Professor, School of Print Media

• Research Monograph (Adobe PDF)
• Presentation Slides (Adobe PDF)

 

The Role of Value-Added Services in Successful Digital Printing
Barbara Pellow, Gannett Distinguished Professor and Chair, School of Print Media
Patricia Sorce, Professor, College of Business

• Research Monograph (Adobe PDF)
• Presentation Slides (Adobe PDF)

 

Investing in Digital Color: The Bottom Line
Barbara Pellow, Gannett Distinguished Professor and Chair, School of Print Media

• Research Monograph (Adobe PDF)
• Presentation Slides (Adobe PDF)

 

Technical Assistance Programs and the Diffusion of Environmental Technologies in the Printing Industry: The Case of SMEs
Sandra Rothenberg, Professor, College of Business

• Research Monograph (Adobe PDF)
• Presentation Slides (Adobe PDF)

 

Digital Integration and the Lean Manufacturing Practices of U.S. Printing Firms
 Frank Cost, Professor, College of Imaging Arts and Sciences

• Research Monograph (Adobe PDF)
• Presentation Slides (Adobe PDF)

 

Brand Color Tolerance
Edward Granger, Melbert B. Cary Jr. Distinguished Professor, School of Print Media

• Presentation Slides (Adobe PDF)

 

Marketing Communications Demand Creation
Patricia Sorce, Professor, College of Business
Barbara Pellow, Gannett Distinguished Professor and Chair, School of Print Media
Franziska Frey, Professor, School of Print Media

• Research Monograph: Advertising Agency (Adobe PDF)
  
• Research Monograph: Marketing Executives (Adobe PDF)
• Presentation Slides (Adobe PDF)