2004 Symposium and Planning Meeting

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Tags: Printing Industry Center research findings symposium events industry partners

November 15-17, 2004

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In this third annual Printing Industry Center Symposium and Planning Meeting, invited participants had the opportunity to learn about and discuss the research conducted at the Center over the past year and plan for the coming year of research and activities.

Joe Cappo, author of the book The Future of Advertising, was the keynote speaker on the opening evening of the event. His presentation based on this publication provided context for the future of print in the advertising market.

Center researchers presented their findings from the third year of the Center’s applied research agenda. The research agenda, established through collaboration between the Center and Industry Partners, addresses highly relevant and critical issues that the printing industry is facing in the turbulent and highly competitive markets of today.

The final day of this event was a planning meeting for Industry Partner representatives to work with Center researchers to shape the research agenda for the coming year. Invited participants for this half-day planning session work with the Center to review the findings and proposed research to establish an agenda that will focus on immediate industry issues and needs.

Agenda and Presentations

Download the complete agenda here (PDF)

Click on each presentation title to download the PowerPoint presentation (.pps).

• Introduction to Center Research Findings

Frank Cost, Co-Director, Printing Industry Center at RIT
Patricia Sorce, Co-Director, Printing Industry Center at RIT

• The New Medium of Print

Frank Cost, Associate Dean and Professor,
College of Imaging Arts and Sciences, RIT

• Industry Trends in Fulfillment, Finishing, and Distribution

Twyla J. Cummings, Professor, School of Print Media, RIT

• Selling Small and Smart: The Future of the Sustainable Enterprise

Sandra Rothenberg, Professor, College of Business, RIT

• Digital Printing Success Models: Validation Study (2004)

Patricia Sorce, Administrative Chair, School of Print Media, RIT

• New Product Diffusion Models

Jean-Pierre Van de Capelle, RIT MBA, Xerox Corporation

• Understanding Organizational Resilience in the Printing Industry

Sandra Rothenberg, Professor, College of Business, RIT
Steven F. Freeman, Wharton School of the University of Pennsylvania

• Digital Asset Management

Franziska Frey, Professor, School of Print Media, RIT

• An Investigation Into the Increasingly Overlapping Markets of Digital Photofinishing and Variable Data

Nitin Sampat, McGhee Professor, College of Imaging Arts and Sciences, RIT

• Is Insourcing of Printing on the Rise?

Patricia Sorce, Administrative Chair, School of Print Media, RIT

• RIT School of Print Media Graduate Students

- Cristiano Azevedo
- Michael Hansen
- Jorge Uribe