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An Examination of New Product Diffusion Models
This paper is based on the book New Product Diffusion Models (Mahajan, Muller & Wind, 2000), and is organized as follows: The summary prese...(more)
November 20, 2009, 3:47 pm
November 19, 2009, 11:34 am
Speaker: Virgil Smith, VP Talent Management, Gannett Co., Inc.
Video of this event will be available soon.