November 5, 2007
Printing Industry Center at RIT Announces Release of Emerging Markets Research Monograph

Final monograph in 2006-2007 research agenda is released to the public

ROCHESTER, NY (November 5, 2007) – A newly released research monograph from the Printing Industry Center at RIT (http://print.rit.edu) shares data and insights on the status of five emerging print markets across the globe. Titled “Emerging Global Markets: A Five-Country Comparative Study” (PICRM-2006-06), the monograph is co-authored by Stanley Widrick, Ph.D., Senior Associate Dean of the E. Philip Saunders College of Business at RIT, and Frank Cost, Associate Dean of the College of Imaging Arts and Sciences at RIT and the author of The New Medium of Print.

The report covers the emerging markets of Brazil, China, India, Mexico, and Russia from the perspective of doing business in each country, and includes appendices about the state of the printing and publishing market within each country. An analysis of each country’s suitability for investment and market potential is also provided.

Key findings include:

• In each of the countries studied, a new industry is coming into existence that is quite separate from the indigenous one. New printers have emerged that execute world-class projects for a global client base, producing deliverables that are on par with the rest of the world.


• Newspaper readership trends in China and India are atypical of most developed economies. From the years 2000 to 2005, circulation steadily increased, as has consumer spending on newspapers, books, magazines and stationery.


• China and India are the top markets for the printing industries. Russia, Mexico and Brazil will all likely have similar levels of gross domestic product and demand for printing. However, any specific printing firm or supplier can earn a healthy market share and profits in any of these countries.

The report is available for download as a PDF from http://print.rit.edu/research/index.php?page=item&id=98.

About the Printing Industry Center at RIT
The Printing Industry Center is a joint program of the RIT School of Print Media in the College of Imaging Arts and Sciences and RIT's E. Philip Saunders College of Business, and was established in 2001 by the Alfred P. Sloan Foundation as one of the Sloan Industry Centers. The Center is dedicated to the study of major business environment influences in the printing industry brought on by new technologies and societal changes, creating a forum for printing companies and associations worldwide to access a neutral platform for the dissemination of knowledge, to share ideas, and to build the partnerships needed to sustain growth and profitability in a rapidly changing market. For more information, please visit http://print.rit.edu.

Media Contact:
Ashley Waltz
Marketing Communications Coordinator
Printing Industry Center at RIT
585-475-4231
aswppr@rit.edu