Press release from the issuing company

Rochester, NY - PODi, the Digital Printing Initiative, has launched its newest program for Service Providers, Self-Promo-in-a-Box. Designed to help companies promote their digital print and marketing services, Self-Promo-in-a-Box combines the latest ROI-building technology from four PODi industry members who have donated their services to help other PODi members: direct2one, EasyPurl, USADATA, and Xerox/XMPie. The concept is unique – companies can use customizable, professionally designed templates, choose a targeted list, add PURL technology and tracking services, and utilize the latest in VDP support to create a lead-generating direct mailer. All they need to do is add the printing and mail.

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Press release from the issuing company

Xerox Corporation has been awarded the 2009 Harold W. Gegenheimer Corporate Award for Industry Service from NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies. Xerox is the first manufacturer of digital printing equipment to win the award, which recognizes leadership and participation in NPES and industry activities, civic leadership and technical innovation.

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Each month, Print in the Mix will feature a PODi Case Study, courtesy of Caslon, a PODi Affiliate.

This month's case study, Automated Dental Appointment Reminder Postcards, will be available until November 30, 2009. Read it today!