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		<title>Printing Industry Center: News</title>
			<link>http://print.rit.edu/news</link>
			<description>News from the Printing Industry Center</description>
						<item>
				<title><![CDATA[ Now Online--RIT Launches New ‘Graphic Design Archive’ ]]></title>
				<pubDate>Fri, 20 Nov 2009 15:47:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/216</link>
				<guid>http://print.rit.edu/news/show/216?rss=true</guid>
				<description><![CDATA[ <p>by <a href="mailto:mpmuns@rit.edu">Marcia Morphy</a></p>
<ul>
    <li><i>Bradbury Thompson created the irrepressibly jaunty &ldquo;Love&rdquo; U.S. postage stamp in 1984<br />
    <br />
    </i></li>
    <li><i>Cipe Pineles was one of the first female art directors with jobs at Glamour and Seventeen<br />
    <br />
    </i></li>
    <li><i>Saul Bass went &ldquo;Hollywood&rdquo; and designed sequences for Hitchcock&rsquo;s Vertigo and Psycho</i><br />
    &nbsp;</li>
</ul>
<p>Read all about them because the &ldquo;Who&rsquo;s Who&rdquo; of iconic 20th century graphic designers is now available online.</p>
<p><b><a href="http://library.rit.edu/gda">Graphic Design Archive</a> is a dynamic new Web site featuring 30 individual designer archives that have been steadily assembled at Rochester Institute of Technology for the past 25 years.</b> Administrated by RIT&rsquo;s Cary Graphic Arts Collection, located in the Wallace Center, the online portal documents the most important repository of primary resources material available in graphic design. [break]</p>
<p>The launch of the long-planned Web portal was facilitated by numerous RIT faculty and staff. They include Vignelli Distinguished Professor Roger Remington and Associate Professor Bruce Meader&mdash;faculty members at RIT&rsquo;s School of Design in the College of Imaging Arts and Sciences; Chandra McKenzie, associate provost and RIT Libraries director; and Kari Horowicz, library liaison for the College of Imaging Arts and Sciences.</p>
<p>Also involved with the project was David Pankow, curator of RIT&rsquo;s Cary Graphic Arts Collection&mdash;highly recognized for its extensive holdings in graphic communications history and printing technology.</p>
<p>&ldquo;The Cary Graphic Design Archive is a collection of important archives of designers not all of whom were born in the United States but who have spent major portions of their careers working here in the field of graphic design,&rdquo; he explains. &ldquo;Collections started to be deposited at RIT in 1984 through the vision of Roger Remington, and began with a very important archive of Lester Beall, a significant designer in the 1950s and 1960s.&rdquo;</p>
<p>Easy to use for students, faculty, museum curators or graphic design enthusiasts, Graphic Design Archive Online is a significant go-to-Internet-site for browsing and educational research opportunities&mdash;complete with a timeline, history about modern design movements, biographies of designers represented and sample images of their work, plus links to RIT educational programs and contact information for graphic design artifacts for loan, as well as finding aids for researchers.</p>
<p>&ldquo;While many of our Graphic Design Archive collections represent the complete surviving work of a particular designer, some are smaller sample collections that document a portion of a designer&rsquo;s career,&rdquo; Pankow explains. &ldquo;We&rsquo;ve included documentation about their working lives and provided visual samples of their designs.&rdquo;</p>
<p>As Pankow says, the Web design is sophisticated, stylish, elegant and user friendly. &ldquo;We hope to announce to the world our great and wonderful resources through this Web site&mdash;which will also serve as a collection and development tool for us. It will show other designers out there that we are serious about caring for these materials, promoting and taking care of them and making them available to scholars and students. I can&rsquo;t think of another institution which provides the kind of access to original resource material that we do here at RIT.&rdquo;</p>
<p>Included in the archived roster of notable designers are Massimo and Lella Vignelli.</p>
<p>However after the new RIT Vignelli Design Center is completed next fall, &ldquo;Our Graphic Design Archive will continue to seek out appropriate new graphic designer resources, while the Vignelli Design Center will curate the massive Vignelli archive and new collection initiatives focused on 20<sup>th</sup> century pioneers in industrial design,&rdquo; Pankow says.</p>
<p>&ldquo;Our common goals will include the planning of educational and publication programs of mutual interest, coupled with a commitment to ensure that all of these extraordinary resources are celebrated, duly cared for, and thoroughly accessible.&rdquo;</p>
<p>Source: <a target="_blank" href="http://www.rit.edu/news/?v=47166">http://www.rit.edu/news/?v=47166</a></p> ]]></description>
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				<title><![CDATA[ RIT’s Venture Creations Showcases its Business Services to Rochester Community ]]></title>
				<pubDate>Thu, 19 Nov 2009 11:34:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/227</link>
				<guid>http://print.rit.edu/news/show/227?rss=true</guid>
				<description><![CDATA[ <p>by <a href="mailto:wjduns@rit.edu">William Dube</a></p>
<p>Venture Creations, Rochester Institute of Technology&rsquo;s high technology incubator, will showcase the resources and services available to area entrepreneurs and start-ups at an open house 2-5 p.m. Dec. 8.</p>
<p>The event, located at 125 Tech Park Drive, will feature current incubator participants discussing their experiences, as well as experts who can answer questions on how to begin the process of starting a business. [break]</p>
<p>&ldquo;Venture Creations is committed to assisting the region&rsquo;s entrepreneurs in developing successful businesses, while also helping commercialize innovations developed by RIT faculty and students,&rdquo; notes Jerome Mahone, the center&rsquo;s director. &ldquo;This event provides us with an opportunity to showcase our current companies and provide a better understanding to the public of the services we offer.&rdquo;</p>
<p>Venture Creations was founded in 2006 and builds on RIT&rsquo;s long history of collaboration with numerous businesses from sole proprietors to Fortune 500 companies. Currently, the center is home to almost 20 companies including dotSyntax, a software design firm created by RIT alum Steve Shapiro, and Liban Inc., a manufacturer of vehicle health-monitoring systems that grew out of research conducted by RIT&rsquo;s Golisano Institute for Sustainability.</p>
<p>It also houses the Clean Energy Incubator, a New York State Energy Research Development Authority-funded initiative designed to provide technical assistance and business development support to clean energy start-ups in the Rochester area.</p>
<p>The event is free and open to the public.</p>
<p>Source: <a href="http://www.rit.edu/news/?v=47162" target="_blank">http://www.rit.edu/news/?v=47162</a></p> ]]></description>
				<ttl>60</ttl>
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				<title><![CDATA[ <a href="http://ow.ly/DHU1" target="_blank">Print in the Mix: Magazines Account For 25% of Retail Checkout Dollar Sales and Profits</a> <img src="http://print.rit.edu/buttons/link_sm.gif"> ]]></title>
				<pubDate>Thu, 19 Nov 2009 10:35:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/226</link>
				<guid>http://print.rit.edu/news/show/226?rss=true</guid>
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				<ttl>60</ttl>
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				<title><![CDATA[ <a href="http://ow.ly/DHSd" target="_blank">Print in the Mix: Consumers Value Relevant Marketing Messages, Prefer Print</a> <img src="http://print.rit.edu/buttons/link_sm.gif"> ]]></title>
				<pubDate>Thu, 19 Nov 2009 10:33:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/225</link>
				<guid>http://print.rit.edu/news/show/225?rss=true</guid>
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				<title><![CDATA[ Print CEO: ISO Graphic Technology Committee Seeks Carbon Footprinting Experts ]]></title>
				<pubDate>Thu, 19 Nov 2009 10:20:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/221</link>
				<guid>http://print.rit.edu/news/show/221?rss=true</guid>
				<description><![CDATA[ <p>By <a href="http://printceo.com/author/adam/" title="Posts by Adam Dewitz">Adam Dewitz</a></p>
<p>The ISO Technical Committee overseeing graphic technology standards (<a target="_blank" href="http://www.iso.org/iso/iso_technical_committee.html?commid=52214">ISO TC 130</a>) has put out a call for experts for a new task force investigating Carbon footprinting in the printing and publishing industry. The task force was formed at a meeting held on October 26th in Beijing. [break]</p>
<p>The task force will be lead by Laurel Brunner, Managing Director at Digital Dots Limited in the United Kingdom and is charged with investigating the appropriateness and extent of a possible new work item in the area of carbon footprint issues in printing:</p>
<blockquote>
<p>It is proposed to develop a common framework, based on PAS 2050 and ISO 14067. This framework would provide guidance and implementation models for carbon calculation and environmental impact measurements, specific to print media products and universally applicable.</p>
<p>This work entails cooperation with ISO TC 207, the committee responsible for environmental management standards such as ISO 14001 and ISO 14067. This cooperation will ensure that ISO/TC 207&rsquo;s work on ISO 14067 is understood by ISO/TC 130. There is no industry-specific work underway in ISO/TC 207 to develop sector specific standards implementations of ISO 1467. This may be a barrier to its rapid and ISO/TC 130 N 1573 widespread adoption and for this reason ISO/TC 207 is willing to cooperate with ISO/TC 130. Work on a carbon calculation and environmental impact standard for printing and publishing, would therefore be harmonised with ISO 14067.</p>
<p>ISO/TC 130 has appointed Laurel Brunner, UK as liaison officer to ISO/TC 207 (Resolution 372).<br />
In order to write a framework for this new standard, a dedicated Task Force is being created. The Task Force will draw on ISO/TC 130 members and specialists at local level, via their national mirror committees. These specialists will be knowledgeable about print processes and of carbon footprinting and environmental management.</p>
</blockquote>
<p>According to the TC130 notice, &ldquo;the printing and publishing industries, sectors especially vulnerable to charges of environmental hostility, a huge number of tools for measuring the impact of print production and products has proliferated. However these carbon calculators do not consistently follow a standard method or use a common metrology. There is also no universal means of measuring or sharing carbon footprinting data for media products. Consistent process measurement, data capture and description, and data interchange, relating to the carbon footprint and environmental impact of print media products requires a common model. Such a model provides a basis for standardised impact values for print buyers and consumers.&rdquo;</p>
<p>If you&rsquo;re interested in participating you should contact Debbie Orf Assistant Director, Standards Programs at NPES by email at <script type="text/javascript">
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</script> <a href="mailto:dorf@npes.org">dorf@npes.org</a> pr by phone at 703-264-7200, ext. 258. If you&rsquo;re outside the US you will need to contact your local TC 130 representative.</p>
<p>Source:&nbsp;<a target="_blank" href="http://printceo.com/2009/11/iso-graphic-technology-committee-seeks-carbon-footprinting-experts">http://printceo.com/2009/11/iso-graphic-technology-committee-seeks-carbon-footprinting-experts</a></p> ]]></description>
				<ttl>60</ttl>
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				<title><![CDATA[ <a href="http://ow.ly/DncR" target="_blank">Print in the Mix: Majority of US Adults Still Read Newspapers</a> <img src="http://print.rit.edu/buttons/link_sm.gif"> ]]></title>
				<pubDate>Wed, 18 Nov 2009 10:01:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/219</link>
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				<ttl>60</ttl>
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				<title><![CDATA[ <a href="http://ow.ly/CMZP" target="_blank">Print CEO: PIA Announces Further Progress in Cooperation with NAPL</a> <img src="http://print.rit.edu/buttons/link_sm.gif"> ]]></title>
				<pubDate>Mon, 16 Nov 2009 12:04:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/217</link>
				<guid>http://print.rit.edu/news/show/217?rss=true</guid>
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				<ttl>60</ttl>
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				<title><![CDATA[ School of Print Media Seeks Nominations for RIT Isaiah Thomas Award in Publishing ]]></title>
				<pubDate>Mon, 16 Nov 2009 09:37:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/160</link>
				<guid>http://print.rit.edu/news/show/160?rss=true</guid>
				<description><![CDATA[ <p>By <a href="mailto:kaduns@rit.edu">Kelly&nbsp;Downs</a><br />
<br />
Rochester Institute of Technology is seeking nominations for its Isaiah Thomas Award in Publishing. The award, named for one of America&rsquo;s great patriot printers, recognizes outstanding contributions made to the publishing industry. RIT&rsquo;s School of Print Media will honor the award recipient next April. <strong>The deadline for nominations is Tuesday, Dec. 15.</strong> [break]<br />
<br />
Nomination forms are available for download either at <a href="http://cias.rit.edu/printmedia" target="_blank">http://cias.rit.edu/printmedia</a> or <a href="http://cias.rit.edu/itap" target="_blank">http://cias.rit.edu/itap</a> or by calling Lisa DeRomanis in RIT&rsquo;s School of Print Media at (585) 475-2728.<br />
<br />
&ldquo;This award has a long history and we want to continue the legacy of Isaiah Thomas by honoring people in the news media industry who recognize the importance of technology and who continually look for ways to utilize cross media publishing channels,&rdquo; says Twyla Cummings, Paul and Louise Miller Distinguished Professor at RIT.<br />
<br />
Past recipients of the award include Thomas Curley, president and chief executive officer of the Associated Press; Arthur Sulzberger Jr., chairman of The New York Times Co. and publisher of <em>The New York Times</em>; John W. Seybold, founder of the Seybold Consulting Group; and William Burleigh, chairman of E.W. Scripps Co.<br />
<br />
The RIT Isaiah Thomas Award in Publishing is named in tribute to an early leader of the American printing industry. In 1779, Isaiah Thomas established <em>The Massachusetts Spy</em> at a print shop known as &ldquo;the sedition factory&rdquo; by the British colonial government. Legend has it that Thomas rode with Paul Revere to rouse the militia for the battles of Lexington and Concord. He continued his publishing career after the Revolutionary War, and in 1810 wrote <em>The History of Printing in America</em>, regarded as the basic source of information on early American printing and publishing.</p>
<p>Source: <a href="http://www.rit.edu/news/?v=47006" target="_blank">http://www.rit.edu/news/?v=47006</a></p> ]]></description>
				<ttl>60</ttl>
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				<title><![CDATA[ RIT Print Alumnus Gives $100,000 to RIT’s Cary Graphic Arts Press ]]></title>
				<pubDate>Fri, 13 Nov 2009 14:36:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/215</link>
				<guid>http://print.rit.edu/news/show/215?rss=true</guid>
				<description><![CDATA[ <p>by <a href="mailto:mpmuns@rit.edu">Marcia Morphy</a></p>
<p>David Pankow, curator of RIT&rsquo;s Cary Graphic Arts Collection, recently procured philanthropic support from RIT alumnus Brooks Bower, who pledged $100,000 to establish &ldquo;The Bower Family Publications Fund.&rdquo; The endowment will help support RIT&rsquo;s scholarly publishing enterprises&mdash;Cary Graphic Arts Press and its new imprint, RIT Press. [break]<br />
<br />
Bower (School of Print Media &rsquo;74) is chairman and chief executive officer of Papercone Corp., an envelope-manufacturing firm in Louisville, Ky. He and his wife previously contributed approximately $200,000 in support of the &ldquo;Brooks H. and Marilyn Bower Gallery,&rdquo; within the new Alexander S. Lawson Publishing Center, which opened in May 2007.<br />
<br />
The Press is associated with the Melbert B. Cary Jr. Graphic Arts Collection, one of the country&rsquo;s premier libraries on the history and practice of printing.<br />
<br />
According to Pankow, the current endowment will exist in a dual capacity: The fund will provide $50,000 over two years that may be used by RIT Press for its immediate publication needs, and the remaining $50,000 will establish a corpus&mdash;creating a permanent trust to ensure &ldquo;The Bower Family Endowed Publications Fund&rdquo; will exist at RIT in perpetuity.<br />
<br />
&ldquo;We are very grateful to Brooks Bower for his generosity and ongoing support,&rdquo; Pankow says. &ldquo;This will help establish a publications support fund so that RIT Press can advance its commitment to publishing books related to faculty scholarship, graphic arts and select regional history of Western New York State.&rdquo;</p>
<p style="text-align: center;">##</p>
<p>RIT Cary Graphic Arts Press is a new academic press at RIT that publishes peer-reviewed scholarly content. Together with its companion imprint&mdash;RIT Press&mdash;the Cary Graphic Arts Press is working to craft a university press model that is progressive, innovative and nimble.<br />
<br />
RIT Press is committed to publishing high quality titles and occasionally books of interest to the wider reading community.<br />
<br />
The press maintains a close relationship with the Melbert B. Cary, Jr. Graphic Arts Collection at RIT, a renowned resource for those studying printing and graphic communications history, bookbinding, typography, papermaking, calligraphy and graphic design.</p>
<p>Source: <a href="http://www.rit.edu/news/?v=47152" target="_blank">http://www.rit.edu/news/?v=47152</a></p> ]]></description>
				<ttl>60</ttl>
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				<title><![CDATA[ Research at RIT features faculty and student scholarship in field of energy ]]></title>
				<pubDate>Thu, 12 Nov 2009 11:48:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/214</link>
				<guid>http://print.rit.edu/news/show/214?rss=true</guid>
				<description><![CDATA[ <p>by <a href="mailto:wjduns@rit.edu">William Dube</a></p>
<p>The fall/winter 2010 issue of Research at RIT spotlights RIT&rsquo;s energy-related research, with features on nano materials and technologies, smart transportation modeling and sustainability ethics. The issue, which has just been published, also includes a story on RIT&rsquo;s longtime leadership in the history and development of graphic design. [break]</p>
<p>&ldquo;Every day our lives our influenced by energy from the fuel people put in their cars to the decisions policy makers and businesses make on what energy technologies to invest in,&rdquo; notes Donald Boyd, vice president of research and executive editor of Research at RIT. &ldquo;This issue highlights a host of faculty, student and staff projects designed to improve energy technologies and assist policy makers, scientists and business leaders in making better decisions related to the use and development of energy products.&rdquo;</p>
<p>The edition also highlights RIT&rsquo;s growing doctoral programs in sustainability and microsystems engineering, which offer further opportunities for the development of cutting-edge research that could have a major impact on the cars we drive, the fuel we use and how decision makers assess the appropriate energy polices for society.</p>
<p>&ldquo;RIT is committed to addressing the dire energy challenges facing our world and developing solutions that will improve environmental quality, economic development and society as a whole,&rdquo; adds Boyd.</p>
<p>Research at RIT started in 2008 and has previously focused on RIT&rsquo;s research efforts in imaging, sustainability and Bio-X. The magazine also highlights national and international awards garnered by RIT faculty and provides information and statistics on RIT&rsquo;s current research funding. To view a pdf or order print copies visit <a href="http://www.rit.edu/research/" target="_blank">http://www.rit.edu/research/</a>.</p>
<p>Source: <a target="_blank" href="http://www.rit.edu/news/?v=47151">http://www.rit.edu/news/?v=47151</a></p> ]]></description>
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				<title><![CDATA[ Xerox Scientists Develop Chemical Armor to Extend the Lifespan of Printer Components ]]></title>
				<pubDate>Thu, 12 Nov 2009 08:37:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/213</link>
				<guid>http://print.rit.edu/news/show/213?rss=true</guid>
				<description><![CDATA[ <p style="color: rgb(102, 102, 102);"><em>Press release from the issuing company</em></p>
<p>ROCHESTER, N.Y. &ndash; Tasked with developing ways to extend the lifespan of printer components &ndash; and reduce their impact on the environment &ndash; a group of scientists at Xerox Corporation have developed a new chemical armor that protects photoreceptors, the light-sensitive elements in xerographic machines. Protected from normal wear and tear, a photoreceptor coated with the new &ldquo;armor&rdquo; can survive more than one million revolutions &ndash; nearly doubling its usable life. [break]<br />
<br />
&ldquo;The long life of the photoreceptor reduces the need for replacement cartridges, enabling a 33 percent reduction in waste,&rdquo; said Yonn Rasmussen, vice president of the Xerographic Component Systems Group. &ldquo;Customers experience less down time, and therefore reduced interruptions to work flow, improved productivity, and fewer service calls.&rdquo;<br />
<br />
Photoreceptors are multi-layer thin film devices that convert light into electrostatic images. They must be replaced periodically due to surface wear and scratches that can affect image quality.<br />
<br />
&ldquo;This novel long life overcoat is an example of cutting-edge chemistry at work that required both materials and process innovation,&rdquo; said Giuseppa DiPaola-Baranyi, laboratory manager for Materials Integration at the Xerox Research Centre of Canada. &ldquo;The ultimate goal is to develop photoreceptors that will last the entire life of the machine. For example, when you scratch your hand and you heal, that&rsquo;s a biological process. We are looking at how to mimic nature and leverage our expertise in smart materials design and nanotechnology to create molecules for next-generation photoreceptors with self-healing capabilities.&rdquo;<br />
<br />
The new photoreceptor works in the standard machine design with no additional hardware changes or added costs to the customer. This invention has broad applicability across Xerox&rsquo;s product portfolio and is being first implemented in the Xerox 4112&trade;/4127&trade; light production monochrome&nbsp; printers.<br />
<br />
A global, multi-disciplinary team from the Xerox Research Centre of Canada, the Xerographic Component Systems Group engineering team in Webster, N.Y. and the manufacturing team in Venray, The Netherlands, advanced the project from the pilot plant stage in Canada to production in Venray in less than one year, a record time for commercializing a new technology such as this.&nbsp; </p>
<p>Source: <a href="http://members.whattheythink.com/news/index.cfm?id=41003" target="_blank">http://members.whattheythink.com/news/index.cfm?id=41003</a></p> ]]></description>
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				<title><![CDATA[ InfoTrends Launches Study Examining Cross-Media Marketing Opportunity ]]></title>
				<pubDate>Wed, 11 Nov 2009 13:49:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/212</link>
				<guid>http://print.rit.edu/news/show/212?rss=true</guid>
				<description><![CDATA[ <p><em>Press release from the issuing company</em></p>
<p>(Weymouth, MA) November 09, 2009 . . . The direct marketing communications business and its ecosystem are in a dramatic state of change with the convergence of three realities that have been building in strength over the past decade:</p>
<ul>
    <li>Consumers are &ldquo;always on&rdquo; and in control&mdash;they enjoy more connectivity and interaction than ever before.<br />
    &nbsp;</li>
    <li>The media environment has become more complex than any marketer could have imagined ten years ago.<br />
    &nbsp;</li>
    <li>There is intense pressure for marketing executives and their service providers to demonstrate return on investment (ROI).<br />
    &nbsp;</li>
</ul>
<p>Marketing executives are seeking tools and services to design and implement cross-media direct marketing strategies. InfoTrends defines cross-media marketing as the comprehensive range of traditional (i.e., print, mail, radio, and TV) and digital media (i.e., Internet, mobile, and social media) options that can be used in a marketing communications program to deliver a targeted, measurable, and integrated marketing message. [break]</p>
<p>To help direct marketers, technology vendors, and service providers achieve success with cross-media marketing, InfoTrends is launching a new multi-client study entitled <a href="http://www.infotrends.com/public/Content/Multiclients/Brochures/CrossMediaProspectus.pdf"><em>Capturing the Cross-Media Direct Marketing Opportunity</em></a>. The study will:</p>
<ul>
    <li>Provide a comprehensive analysis of the cross-media direct marketing value chain<br />
    &nbsp;</li>
    <li>Profile direct marketers&rsquo; strategies, priorities, and &ldquo;killer campaigns&rdquo; by key vertical industries<br />
    &nbsp;</li>
    <li>Assess critical requirements to effectively integrate print, Web, mobile, and social media<br />
    &nbsp;</li>
    <li>Highlight leading applications, business models, and enabling technologies<br />
    &nbsp;</li>
    <li>Measure market size and forecasts for cross-media technology tools and services<br />
    &nbsp;</li>
</ul>
<p>Chris Bondy, a Group Director at InfoTrends, commented, &ldquo;Cross-media campaigns present a highly effective way to communicate with customers, as they offer the opportunity to enforce a message via several touchpoints. Businesses are recognizing the high ROI that can be generated by these campaigns and they are seeking providers that can help them execute.&rdquo; Bondy continued, &ldquo;Cross-media is creating a fresh and more fluid communications opportunity and revitalizing the market. Marketers, solutions vendors and service providers must re-align marketing campaigns to support the real-time dialog that B2C and B2B customers require.&rdquo;</p>
<p>For more information on the study or to sign up as a participant, contact Keith LaVangie at  1 781 616 2100 ext. 132 or e-mail <a href="mailto:keith_lavangie@infotrends.com">keith_lavangie@infotrends.com</a>. Early subscriber discounts are available until February 1, 2010.</p>
<p><em>InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at </em><a href="http://www.infotrends.com" target="_blank"><em>www.infotrends.com</em></a><em>.</em></p>
<p>Source: <a href="http://infotrends.com/public/Content/Press/2009/11.10.2009.html" target="_blank">http://infotrends.com/public/Content/Press/2009/11.10.2009.html</a></p> ]]></description>
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				<title><![CDATA[ RIT’s efforts to boost economic growth honored ]]></title>
				<pubDate>Tue, 10 Nov 2009 11:57:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/209</link>
				<guid>http://print.rit.edu/news/show/209?rss=true</guid>
				<description><![CDATA[ <p>by <a href="mailto:wjduns@rit.edu">William Dube</a></p>
<h2>Commerce Department presents university with national award, $500,000 grant</h2>
<p>Rochester Institute of Technology has been honored with the 2009 EDA Excellence in Economic Development Award in the category of Excellence in University-Led Strategies. The award, presented by the U.S. Department of Commerce&rsquo;s Economic Development Administration, recognizes RIT&rsquo;s Center for Integrated Manufacturing Studies and its commitment to advancing regional competitiveness and helping grow the local economy. [break]<br />
<br />
The award was presented to the center by Barry Johnson, senior adviser and director of strategic initiatives at the Economic Development Administration, during a Monday ceremony on campus.<br />
<br />
&ldquo;I am pleased to present the Center for Integrated Manufacturing Studies with the 2009 EDA Excellence in Economic Development Award for University-led Economic Development,&rdquo; says Johnson. &ldquo;Its programs work to advance regional competitiveness by strengthening the manufacturing sector through applied technology and enhanced training.&rdquo;<br />
<br />
Johnson also presented the center with a $500,000 grant to help small manufacturers in 28 counties of upstate New York become more globally competitive by creating a Knowledge Clearinghouse to disseminate information on expanding market viability, and an Innovation Test Bed to assist with technology commercialization and new manufacturing processes.<br />
<br />
&ldquo;This knowledge and innovation support will enable the region&rsquo;s smaller manufacturers to expand their markets outside the Genesee-Finger Lakes region and upstate New York, resulting in new revenues and jobs,&rdquo; Johnson notes.<br />
<br />
&ldquo;We are extremely honored to receive this recognition from the Economic Development Administration,&rdquo; says RIT President Bill Destler. &ldquo;For 15 years, the Center for Integrated Manufacturing Studies has worked to strengthen technology implementation and economic development in a wide range of industry sectors. This award further illustrates the impact those efforts have had on the businesses and overall economy of New York state, and the new funding will enable us to continue this important work.&rdquo;<br />
<br />
&ldquo;I applaud the Center for Integrated Manufacturing Studies on receiving this important recognition for the pivotal contributions this center makes to strengthening Rochester&rsquo;s continued economic development,&rdquo; says U.S. Congresswoman Louise Slaughter. &ldquo;I have been pleased to partner with the center on a variety of job-creating initiatives from remanufacturing projects with the Defense Department to creating a fuel cell development competency in Rochester. It plays a critical role in helping leverage our region&rsquo;s unique assets and resources to propel us to the leading edge of emerging industries. The center and RIT are well deserving of this honor.&rdquo;<br />
<br />
&ldquo;I&rsquo;m proud to help announce these funds designed to create jobs and improve our local economy,&rdquo; adds Congressman Eric Massa. &ldquo;This grant will make our community more competitive in the global marketplace and spur economic development right here. RIT is leading the way for job creation in Upstate New York and I am proud to support this program.&rdquo;<br />
<br />
Nominations for the Excellence in Economic Development Awards are made annually in various categories and are evaluated by a selection panel appointed by the U.S. Assistant Secretary of Commerce for Economic Development.<br />
<br />
The economic Development Administration is an agency within the U.S. Department of Commerce that partners with distressed communities throughout the United States to foster economic growth and job creation. Its mission is to lead the federal economic development agenda by promoting innovation and competitiveness and preparing American regions for growth and success in the global economy.<br />
<br />
Source: <a href="http://www.rit.edu/news/?v=47138" target="_blank">http://www.rit.edu/news/?v=47138</a></p> ]]></description>
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				<title><![CDATA[ VIGC Study Researches Reliability of myPANTONE App on the iPhone ]]></title>
				<pubDate>Mon, 09 Nov 2009 09:56:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/208</link>
				<guid>http://print.rit.edu/news/show/208?rss=true</guid>
				<description><![CDATA[ <p class="bodytext">by Eddy Hagen, Managing director and trend watcher, VIGC</p>
<h2>Tests reveal color accuracy of new application</h2>
<p class="bodytext"><span lang="EN-US"><span lang="EN-US">The Flemish Innovation Center for Graphic Communication (<span lang="EN-US"><a onclick="javascript:urchinTracker ('/.external/http/www.vigc.org/'); " class="external-link-new-window" target="_blank" title="Opens external link in new window" href="http://www.vigc.org/">VIGC</a>) <span lang="EN-US">conducted a study into the accuracy and reliability of the new <a onclick="javascript:urchinTracker ('/.external/http/www.pantone.com/pages/pantone/Pantone.aspx?pg=20696&amp;ca=1'); " class="external-link-new-window" target="_blank" title="Opens external link in new window" href="http://www.pantone.com/pages/pantone/Pantone.aspx?pg=20696&amp;ca=1">myPANTONE for iPhone</a>. With PANTONE describing itself as &lsquo;the color authority&rsquo;, expectations for the application are high.&nbsp;</span>&nbsp;</span></span></span></p>
<p class="bodytext"><span lang="EN-US">When I heard that PANTONE had launched a color reference tool for the Apple iPhone, I was somewhat surprised. The iPhone does not have a calibrated screen, so I questioned the accuracy of the on-screen color rendering. We at&nbsp;</span><span lang="EN-US">VIGC subsequently conducted a number of simple tests to check if the application could live up to expectations. </span>[break]</p>
<h2><span lang="EN-US">Two devices, two colors</span></h2>
<p class="bodytext"><span lang="EN-US">We <span lang="EN-US">tested two devices with the co-operation of Apple Belgium, which kindly provided the organization with an iPhone 3G and an iPod Touch, which has the same screen as the iPhone 2G.&nbsp;</span>&nbsp;</span>&nbsp;</p>
<p class="bodytext"><span lang="EN-US">After installing the myPANTONE application,&nbsp;we retrieved the color PANTONE GOE 37-5-1 C on both devices, with identical settings. This simple test immediately revealed a color difference. Plus the printed patch in the PANTONE GOE guide looked different to the one shown on the iPhones.</span></p>
<p class="bodytext"><span lang="EN-US"><img width="300" height="263" alt="" src="http://www.graphicbrain.com/uploads/RTEmagicC_2009_10_VIGC_myPANTONE_iPhone3G_iPodTouch.jpg.jpg" complete="true" /><br />
</span><span lang="EN-US"><span lang="EN-US">The iPhone 3G (left) and iPod Touch (right) show the PANTONE GOE 37-5-1 C color. The comparison shows that the colors are different.</span></span></p>
<p class="bodytext"><span lang="EN-US"><img width="300" height="525" alt="" src="http://www.graphicbrain.com/uploads/RTEmagicC_2009_10_VIGC_myPANTONE_iPhone3G_GOEguide_500px.jpg.jpg" complete="true" /><br />
</span><span lang="EN-US"><span lang="EN-US">Comparing the iPhone 3G with the printed GOE guide revealed a noticeable difference.&nbsp;</span> </span></p>
<p class="bodytext"><span lang="EN-US"><span lang="EN-US">When&nbsp;we compared the iPhone 3G &ndash; which features better color rendering than the 2G and iPhone Touch &ndash; with an LCD screen calibrated with the X-Rite Color Munki Design, there was a remarkable difference yet again. While this was partly caused by the glare of the iPhone screen, this also clearly illustrates the limitations of the iPhone and iPod Touch screens.</span></span></p>
<p class="bodytext"><span lang="EN-US"><img width="500" height="299" alt="" src="http://www.graphicbrain.com/fileadmin/Image_Archive/Persberichten/2009/2009_10_VIGC_myPANTONE_iPhone3G_sRGBscreen_500px.jpg" complete="true" /><br />
</span><span lang="EN-US"><span lang="EN-US">A comparison between the iPhone 3G and a calibrated monitor with a color gamut very close to sRGB. The iPhone 3G has a smaller color gamut, plus the glare of the screen plays a role in the color perception.</span></span></p>
<p class="bodytext"><span lang="EN-US"><span lang="EN-US">On the internet one can find ICC profiles that have been created specifically for iPhone 2G and 3G screens (<a onclick="javascript:urchinTracker ('/.external/http/translate.google.com/translate?hl=en&amp;ie=UTF-8&amp;sl=es&amp;tl=en&amp;u=http://www.hugorodriguez.com/articulos/calibrando_iphone_01.htm&amp;rurl=translate.google.com'); " class="external-link-new-window" target="_blank" title="Opens external link in new window" href="http://translate.google.com/translate?hl=en&amp;ie=UTF-8&amp;sl=es&amp;tl=en&amp;u=http://www.hugorodriguez.com/articulos/calibrando_iphone_01.htm&amp;rurl=translate.google.com">read page via Google Translate</a>). When comparing them in a gamut viewing tool, it is clear that neither of the two devices come close to sRGB (like most monitors used in an office environment), and certainly not close to AdobeRGB (like dedicated monitors for prepress environments). And while the iPhone 3G may have a bigger gamut than the 2G or the iPod Touch, it is still limited. </span></span></p>
<p class="bodytext"><span lang="EN-US"><span lang="EN-US">It is important to note that Apple has never claimed that the screens on the iPhone are sRGB or calibrated. </span></span></p>
<h2><span lang="EN-US">Snapping pictures to the closest PANTONE color</span></h2>
<p class="bodytext"><span lang="EN-US">In its product information, PANTONE claims that it is possible to take a picture with the iPhone, or upload a picture to the iPhone, and &lsquo;snap&rsquo; a selected color to a similar one in the PANTONE libraries. </span></p>
<p class="bodytext"><span lang="EN-US">We put this claim to the test. We made a picture of a color patch in the PANTONE GOE guide, the same color as that used in the first test. The picture was taken in a D50 light box. No shadow was cast on the patch, so as not to influence the results. The outcome was disappointing. The 'snapped' colour was 32-5-2 C &ndash; a totally different color, both on screen and on the printed patch. </span></p>
<p class="bodytext"><img width="300" height="198" alt="" src="http://www.graphicbrain.com/uploads/RTEmagicC_2009_10_VIGC_myPANTONE_iPhone3G_snap_vs_realjpg_v2_500px_01.jpg.jpg" complete="true" /> <br />
<span lang="EN-US"><span lang="EN-US">VIGC took a picture of PANTONE GOE 37-5-1 C in the color guide and then tried the &lsquo;snap&rsquo; feature. The two color patches show the 37-5-1 C color patch (left) and the perfect color match the myPANTONE software &lsquo;snapped&rsquo; to (right). </span></span></p>
<p class="bodytext"><span lang="EN-US">It can be argued that such disparity can be attributed to the iPhone camera. So VIGC conducted another test.&nbsp;We uploaded to the iPhone an artificial image with the RGB values specified in the PANTONE GOE guide. Once again, the software snapped to a different color &ndash; 39-1-5 C.</span></p>
<p class="bodytext"><span lang="EN-US"><img width="300" height="106" alt="" src="http://www.graphicbrain.com/uploads/RTEmagicC_2009_10_VIGC_myPANTONE_iPhone3G_snap_500px_03.gif.gif" complete="true" /></span><span lang="EN-US"><br />
<span lang="EN-US">A comparison of the original color (middle) and the colors that myPANTONE snapped to. On the left is the color from the photograph. On the right is the color from the &ndash; perfect &ndash; artificial image.</span></span></p>
<p class="bodytext"><span lang="EN-US">In addition to the 37-5-1 C color, VIGC also tested following the following colors: 1-1-7 C (Medium Yellow C); 23-1-7 C (Bright Red C); 70-1-7 C (Dark Blue C); 105-1-7 C (Bright Green C); and 165-1-7 C (Neutral Black C). For these colors, the VIGC noticed some remarkable color differences between the two devices. </span></p>
<p class="bodytext"><span lang="EN-US">Also, the comparison between the iPhone 3G and the printed GOE guide did not produce the expected results. For the green and blue colors, the results were at times highly divergent. The &lsquo;snap&rsquo; test with the iPhone camera never came close to the original color. Similarly, the &lsquo;snap&rsquo; test with artificial RGB images failed to deliver a correct result. For all six colors tested by VIGC, the myPANTONE application for the iPhone failed.</span> </p>
<h2><span lang="EN-US">VIGC warns users for the inaccurate color rendering of myPANTONE on iPhone</span></h2>
<p class="bodytext"><span lang="EN-US">We can quite quickly conclude that this application is unreliable as a color reference tool. PANTONE should have tested this tool thoroughly beforehand. We were able to spot a significant color difference after just one test. PANTONE claims to be a color authority in the industry, so it should know that the screen of the iPhone is not accurate enough to create a visual reference.</span></p>
<p class="bodytext"><span lang="EN-US">This might have&nbsp;consequences for the industry: designers specify colors in PANTONE, which means printers must comply with these colors. So we need a high level of accuracy and reliability. Unfortunately this is not what myPANTONE for the iPhone delivers. In fact, the application could prove to be a liability for the industry. We hope that its use will not result in a law suit, with charges pressed against a printer because the printed job didn&rsquo;t look like the myPANTONE reference on the iPhone. </span></p>
<p class="bodytext"><span lang="EN-US">PANTONE should thoroughly investigate this. At the launch of PANTONE GOE, the company forgot to specify that the <a class="internal-link" target="_top" title="Opens internal link in current window" href="http://www.graphicbrain.com/studies-by-vigc/pantonegoe/">RGB values are sRGB</a> and not AdobeRGB, which is used most frequently in prepress. And now this new iPhone application does not&nbsp; live up to their claim of being the color authority. Unfortunately, because there is a huge need for reliable color references in the printing industry.</span></p>
<p class="bodytext"><span lang="EN-US">Source: <a href="http://www.graphicbrain.com/studies-by-vigc/mypantone-on-iphone/" target="_blank">http://www.graphicbrain.com/studies-by-vigc/mypantone-on-iphone/</a></span></p> ]]></description>
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				<title><![CDATA[ <a href="http://ow.ly/zR4T" target="_blank">QuickPrinting: Paper Expert Releases Free E-book on How to Reduce Paper Costs</a> <img src="http://print.rit.edu/buttons/link_sm.gif"> ]]></title>
				<pubDate>Fri, 06 Nov 2009 09:09:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/204</link>
				<guid>http://print.rit.edu/news/show/204?rss=true</guid>
				<description><![CDATA[  ]]></description>
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				<title><![CDATA[ PODi Offers Members New End-to-End Self Promotional Campaign ]]></title>
				<pubDate>Fri, 06 Nov 2009 09:06:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/203</link>
				<guid>http://print.rit.edu/news/show/203?rss=true</guid>
				<description><![CDATA[ <p style="color: rgb(102, 102, 102);"><em>Press release from the issuing company</em></p>
<p>Rochester, NY - PODi, the Digital Printing Initiative, has launched its newest program for Service Providers, Self-Promo-in-a-Box. Designed to help companies promote their digital print and marketing services, Self-Promo-in-a-Box combines the latest ROI-building technology from four PODi industry members who have donated their services to help other PODi members: direct2one, EasyPurl, USADATA, and Xerox/XMPie. The concept is unique &ndash; companies can use customizable, professionally designed templates, choose a targeted list, add PURL technology and tracking services, and utilize the latest in VDP support to create a lead-generating direct mailer. All they need to do is add the printing and mail. [break]<br />
<br />
&quot;Creating a self promotional campaign often gets pushed to the bottom of a busy service provider's priority list, but there's nothing as vital to their continued success,&quot; says Dave Erlandson, GM of Caslon and PODi. &quot;This is an easy, no-cost way for them to connect with customers and create buzz for their digital print services.&quot;<br />
<br />
Bernie Bahn, PODi member and President of Creative Imaging Inc., agrees. &quot;We know PURL campaigns deliver results. Like everyone, we are always looking for more qualified leads, and Self-Promo-in-a-Box is a ready-to-go, turnkey program that requires no development time on our end. We'll definitely be implementing the campaign.&quot;<br />
<br />
Self-Promo-in-a-Box is the first such collaborative effort between PODi and vendor members. &quot;We hope that more of our vendor members will take the opportunity to connect with our Service Provider community in this way,&quot; says Erlandson. &quot;It's a chance to demonstrate their commitment to helping clients build their businesses.&quot;<br />
<br />
The creative concept, messaging and graphic design for the Self Promo's mailer and landing pages was provided by direct2one, experts in 1:1 strategy. &quot;The templates are customizable and the messaging is personal &ndash; 'See how we can make your life easier',&quot; says Todd Crosland, Marketing Strategist at direct2one. &quot;There's no better way to demonstrate what you can do for your clients than by doing it first for yourself.&quot;<br />
<br />
EasyPurl is supplying the personalized url and landing page technology, as well as access to a web-based reporting dashboard for tracking campaign results. EasyPurl's VP of Marketing, Rio Longacre, explains, &quot;In today's environment, it's vital that service providers use the latest marketing technologies like Personalized URLs in their own promotions to establish expertise in the eyes of their clients. I think people will be amazed by the results they can achieve for themselves and for their customers.&quot;<br />
<br />
&quot;We're pleased to give service providers access to one of the most important parts of any direct mail, a highly targeted list,&quot; says Dominic Le Claire, VP of Client Partnerships for USADATA. &quot;Narrowing a list to exactly the right people can make or break a campaign and we give people the tools they need to do that.&quot; (If members prefer not to use the supplied campaign templates, they can still get a list of 1000 names.)<br />
<br />
And finally XMPie and Xerox are providing their support to the campaign. One essential component of XMPie's complete cross-media offering is its variable data software. And for service providers who don't have their own VDP software, or who would like to try out one of the leading providers of variable data Xerox and XMPie will host a solution through Global Services. They will take the list from USADATA, creative elements from direct2one and PURLs from EasyPurl and compose personalized print ready files. Says Nicole Heinsler, Global Program Manager of Xerox, &quot;You can get markedly better results by leveraging the power of relevance and 1:1 communication through multiple channels. Self-Promo-in-a-Box is a great opportunity for people to try targeted marketing and see how it works!&quot;<br />
<br />
Self-Promo-in-a-Box is currently available to new and to renewing PODi service provider members in North America. For more information about the benefits of PODi membership, visit <a href="http://www.podi.org" target="_blank">www.podi.org</a> or contact <a href="mailto:info@PODi.org">info@PODi.org</a></p>
<p>Source: <a href="http://members.whattheythink.com/news/index.cfm?id=40888" target="_blank">http://members.whattheythink.com/news/index.cfm?id=40888</a></p> ]]></description>
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				<title><![CDATA[ Xerox wins Gegenheimer award from NPES ]]></title>
				<pubDate>Fri, 06 Nov 2009 09:03:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/202</link>
				<guid>http://print.rit.edu/news/show/202?rss=true</guid>
				<description><![CDATA[ <p style="color: rgb(102, 102, 102);"><em>Press release from the issuing company</em></p>
<p>Xerox Corporation has been awarded the 2009 Harold W. Gegenheimer Corporate Award for Industry Service from NPES, The Association for Suppliers of Printing, Publishing and Converting Technologies. Xerox is the first manufacturer of digital printing equipment to win the award, which recognizes leadership and participation in NPES and industry activities, civic leadership and technical innovation. [break]<br />
&nbsp;<br />
&quot;Xerox has been instrumental in leading the digital revolution with technological innovations that provide efficient and cost-effective systems to the graphic communications industry. And for industry and association contributions, few organizations stand above Xerox,&quot; said Ralph J. Nappi, president of NPES. &quot;In addition, the company's continued innovative efforts during this challenging time in our industry make Xerox a very deserving recipient of the award.&quot;<br />
&nbsp;<br />
The award is named for the former NPES president and Baldwin Technology Company chairman emeritus, Harold W. Gegenheimer, whose innovations in cleaning offset presses helped offset printing become widespread in the 20th century.</p>
<p>Source: <a target="_blank" href="http://members.whattheythink.com/news/index.cfm?id=40885">http://members.whattheythink.com/news/index.cfm?id=40885</a></p> ]]></description>
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				<title><![CDATA[ <a href="http://ow.ly/zzRg" target="_blank">Print in the Mix: New Tool Drives Print Content To Online Social Media</a> <img src="http://print.rit.edu/buttons/link_sm.gif"> ]]></title>
				<pubDate>Thu, 05 Nov 2009 11:22:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/201</link>
				<guid>http://print.rit.edu/news/show/201?rss=true</guid>
				<description><![CDATA[  ]]></description>
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				<title><![CDATA[ November’s PODi Case Study Available on <em>Print in the Mix</em> ]]></title>
				<pubDate>Wed, 04 Nov 2009 09:12:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/198</link>
				<guid>http://print.rit.edu/news/show/198?rss=true</guid>
				<description><![CDATA[ <p>Each month, <a href="http://printinthemix.com" target="_blank"><em>Print in the Mix</em></a> will feature a PODi Case Study, courtesy of <a href="http://www.caslon.net" target="_blank">Caslon</a>, a PODi Affiliate.</p>
<p>This month's case study, <a href="http://printinthemix.rit.edu/pages/by_title?o=c&amp;title=Case Studies" target="_blank"><em>Automated Dental Appointment Reminder Postcards</em></a>, will be available until November 30, 2009. <a href="http://printinthemix.rit.edu/pages/by_title?o=c&amp;title=Case Studies" target="_blank">Read it today!</a></p> ]]></description>
				<ttl>60</ttl>
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				<title><![CDATA[ <a href="http://bit.ly/v5wlT" target="_blank">The Next Hot e-Reader: The iPhone?</a> <img src="http://print.rit.edu/buttons/link_sm.gif"> ]]></title>
				<pubDate>Tue, 03 Nov 2009 13:37:00 -0500</pubDate>
				<link>http://print.rit.edu/news/show/197</link>
				<guid>http://print.rit.edu/news/show/197?rss=true</guid>
				<description><![CDATA[  ]]></description>
				<ttl>60</ttl>
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