New Research Monograph Released: An Examination of Business and Workflow Models for U.S. Newspapers (PICRM-2009-02)

Second monograph in 2008-2009 research agenda is released to the public

A newly released research monograph from the Printing Industry Center at RIT examines the emerging business models, prepress and production workflows, and audience composition changes for five newspaper organizations ranging in size from less than 50,000 copies a day to more than 150,000 copies a day. Titled “An Examination of Business and Workflow Models for U.S. Newspapers” (PICRM-2009-02), the monograph is authored by Twyla Cummings, Ph.D., Paul & Louise Miller Distinguished Professor in the RIT School of Print Media, Howard Vogl, M.S., Visiting Professor in the RIT School of Print Media, and Claudia Cristina Alvarez Casanova and Javier Rodriguez Borlado, both former graduate students of the RIT School of Print Media.

Key findings include:

• The survey results indicated that the core audience of most newspapers ranged between 30 to 49 years of age. This is different than the results obtained from secondary research, which indicated that the majority of readers are between 50 to 64 years of age.


• As audience preference for media has changed, print readership has declined while online readership has increased.


• PDF has become the de facto file format standard used to receive information from external sources.

The report is available for download as a PDF from http://print.rit.edu/research/index.php?page=item&id=128 .

About the Printing Industry Center at RIT
The Printing Industry Center is a joint program of the RIT School of Print Media in the College of Imaging Arts and Sciences and RIT's E. Philip Saunders College of Business, and was established in 2001 by the Alfred P. Sloan Foundation as one of the Sloan Industry Centers. The Center is dedicated to the study of major business environment influences in the printing industry brought on by new technologies and societal changes, creating a forum for printing companies and associations worldwide to access a neutral platform for the dissemination of knowledge, to share ideas, and to build the partnerships needed to sustain growth and profitability in a rapidly changing market. For more information, please visit http://print.rit.edu.

Media Contact:
Ashley Walker
Marketing Communications Coordinator
Printing Industry Center at RIT
585-475-4231
aswppr@rit.edu