September PODi Case Study Available on Print in the Mix

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September 2, 2010, 4:03 pm
Tags: Print in the Mix Caslon PODi case study direct mail personalization response rates

Each month, Print in the Mix will feature a PODi Case Study, courtesy of Caslon, a PODi Affiliate.

This month's case study, Ford Motor Company Maximizes Personalized Direct Marketing’s Power, will be available until September 30, 2010.

Ford's Extended Service Plan division needed a direct marketing solution that would communicate the value of their product and ultimately sell more contracts.

Working with its partners, a test was run comparing direct mail with basic personalization versus direct mail that was fully variable with customer-relevant content and graphics.

The results: The fully variable data piece outperformed basic personalization with a direct mail response rate improvement of 5.7%.

Read it today!