February PODi Case Study Available on Print in the Mix

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February 8, 2012, 1:25 pm
Tags: Print in the Mix Caslon PODi case study direct marketing direct mail PURLs social media QR codes lead generation

Each month, Print in the Mix will feature a PODi Case Study, courtesy of Caslon, a PODi Affiliate.

This month's case study, Print Service Provider "Moooves" Audience to Action with Cross Channel Marketing, will be available until February 29, 2011.  

 

As a print service provider, Boelte-Hall has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The agricultural market is a key vertical market for Boelte-Hall and they wanted a direct marketing campaign that would show AMS attendees the power of cross channel marketing and increase traffic to Boelte-Hall's booth at the Summit.

 

A direct marketing campaign was developed that incorporated direct mail, Personalized URLs, QR codes, and social media. The campaign drove booth traffic and was an excellent lead generation tool as 44.9% of survey respondents requested more information on cross channel marketing.

 

Read it today!