This month's case study, Print Service Provider "Moooves" Audience to Action with Cross Channel Marketing, will be available until February 29, 2011.
As a print service provider, Boelte-Hall has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The agricultural market is a key vertical market for Boelte-Hall and they wanted a direct marketing campaign that would show AMS attendees the power of cross channel marketing and increase traffic to Boelte-Hall's booth at the Summit.
A direct marketing campaign was developed that incorporated direct mail, Personalized URLs, QR codes, and social media. The campaign drove booth traffic and was an excellent lead generation tool as 44.9% of survey respondents requested more information on cross channel marketing.