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Cross-media Migration and Integration

Investigating the evolution of digital media and its competitive/complementary relationship with print.


4 items.
Title Year
Print Advertising Media Substitution
by Matt Swain , Patricia A. Sorce, Ph.D. 		2007-2008
The Case for Print Media Advertising in the Internet Age
by Patricia A. Sorce, Ph.D. , Adam Dewitz 		2006-2007
Advanced Display Technologies: An Investigation of the Emerging and Developing Technologies Related to the Generation Beyond Print-on-Paper
by Michael Kleper 		2003-2004
The Generation Beyond Print-on-Paper
by Michael Kleper 		2002-2003