Research Spotlight

Published by the RIT Cary Graphic Arts Press and the RIT Printing Industry Center

The New Medium of Print: Material Communication in the Internet Age

Print is so familiar, that it remains invisible to the average person. This concise, fun-to-read boo...
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Print in the Mix: B2B Advertising: Interactive Up, Think Twice Before Giving Up On Print

March 18, 2010, 10:11 am

Business Simulation Course at RIT for Members of National Association of Women Business Owners

March 16, 2010, 11:26 am


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Industry Partners

New Media Advertising

Investigating the emergence of "intelligent" print advertising made possible by the combination of advancing database technologies and strategies and Internet-enabled digital print.


6 items.
Title Year
Personalization: Data-Driven Print and Internet Communications
by Patricia A. Sorce, Ph.D. 		2009-2010
Web-Enabled Print Architectures
by Adam Dewitz 		2007-2008
Upstream Database and Digital Asset Management in Variable Data Printing
by Franziska Frey, Ph.D. , Nicholas Barzelay, MPA, M.S. 		2007-2008
Data-Driven Print: Strategy and Implementation
by Patricia A. Sorce, Ph.D. , Michael Pletka 		2006-2007
New Skills for DAM and Variable Data Printing Services: Is the Printing Industry Prepared?
by Franziska Frey, Ph.D. , Henrik H. Christensen 		2005-2006
Digital Asset Management--A Closer Look at the Literature
by Franziska Frey, Ph.D. , Shellee Williams-Allen , Howard Vogl , Levy Chandra 		2004-2005