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Industry Partners

Industry Definition and Strategic Analysis

Investigating the competitive dynamics and strategic responses of the various industries associated with printing.


14 items.
Title Year
Benchmarking Insert Advertising Effectiveness Metrics
by Patricia A. Sorce, Ph.D. 		2007-2008
Emerging Global Markets: A Five- Country Comparative Study
by Stanley Widrick, Ph.D. , Frank Cost 		2006-2007
What is Print? A Characterization of the Printing Industry in the United States
by Printing Industry Center 		2006-2007
Sourcing of Corporate Print: Three Case Studies
by Patricia A. Sorce, Ph.D. 		2005-2006
The New Medium of Print: Material Communication in the Internet Age
by Frank Cost 		2005-2006
An Investigation into Printing Industry Trends
by Frank Romano 		2004-2005
Is Corporate Insourcing of Print on the Rise?
by Patricia A. Sorce, Ph.D. , Brett Daly 		2004-2005
An Examination of New Product Diffusion Models
by Jean-Pierre Van de Capelle, Ph. D. 		2004-2005
An Investigation Into Printing Industry Demographics
by Frank Romano , Marnie Soom 		2003-2004
Marketing Communications Demand Creation: Marketing Executive Study
by Barbara A. Pellow , Patricia A. Sorce, Ph.D. , Franziska Frey, Ph.D. , Heather Banis 		2003-2004
The Advertising Agency‘s Role in Marketing Communications Demand Creation
by Barbara A. Pellow , Patricia A. Sorce, Ph.D. , Franziska Frey, Ph.D. , Lauren Oslon , Katie Moore , Svetlana Kirpichenko 		2003-2004
Demand for Customized Communications by Advertising Agencies and Marketing Executives
by Patricia A. Sorce, Ph.D. , Barbara A. Pellow 		2003-2004
Relationship Marketing Strategy
by Patricia A. Sorce, Ph.D. 		2002-2003
Print Media Distribution in a Digital Age
by Frank Romano 		2002-2003