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Print Media Distribution in a Digital Age

The United States Postal Service (USPS) is a distributor of print media, and its policies and practices will engender short- and long-term effects on ...

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An Examination of Newspaper Business and Workflow Models

Area: New Media Publishing
Document # PICRM-2009-02

The newspaper industry is being redefined by changes of historic proportions. This redefinition has resulted in a disruptive shift within the core audience of newspapers. Thus, many pundits of the industry have commented that the traditional business model is broken. The reason for this declarative is primarily due to the reduction in circulation and the transference of audience attention to non-print media. Subsequently, the printed newspaper is no longer the primary news information source for most people.

The objectives of this research were:

  1. To acquire a unified understanding of the traditional and emerging newspaper publishing business models for large, medium, and small newspapers, and to assess what newspapers are doing to change their business strategies.

  2. To understand the prepress and production workflows for newspapers, to evaluate how they compliment and interfere with each other, and to determine if there are differences based on size of the newspaper.

  3. To review audience analysis for the various print and on-line newspaper products.

To achieve these objectives, an extensive survey of five different newspaper organizations was conducted. In addition, the survey was supported by in-depth secondary research.

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newspaper industry workflow business models


Twyla J. Cummings, Ph.D.
Interim Associate Dean, College of Imaging Arts & Sciences
Rochester Institute of Technology


Howard Vogl
Visiting Professor, School of Print Media
Rochester Institute of Technology


Claudia Cristina Alvarez Casanova
Graduate Student, School of Print Media
Rochester Institute of Technology


Javier Rodriguez-Borlado
Technical Director
Tajamar Graphic Arts and Technical Institute (ITGT)