Research

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Data-Driven Print: Strategy and Implementation

Area: Cross-media Migration and Integration
Document # Published by the RIT Cary Graphic Arts Press and the RIT Printing Industry Center

Data-Driven Print answers the question of how to overcome the strategic and operational barriers that have impeded growth in this media form by leveraging digital printing technology to deliver customized printed communications.

Patricia Sorce is the administrative chair of the Rochester Institute of Technology School of Print Media and co-director of the RIT Printing Industry Center. Michael Pletka is currently the manager of Customer Business Development at the Xerox Production Systems Group.

This book, the second volume in the Printing Industry Center Series, documents the current use of personalization and custom communication while identifying best practices, best prospects, and associated business models for delivering value to printing clients.

• Preview an excerpt of Data-Driven Print.
• Order Data-Driven Print now!
  
• Teaching Supplements CD

This book is the second Printing Industry Center Series book; a co-publication of RIT Cary Graphic Arts Press and the RIT Printing Industry Center. Like the first in the series, the New Medium of Print, the book is published simultaneously in an offset version and an on-demand, digitally-printed version.

Industry Praise for Data-Driven Print

"Data-Driven Print is an excellent and comprehensive view of the world of personalized communications as they relate to print. Whether you are a marketing executive, senior manager in an advertising agency or a print services provider, this book will arm you with facts and strategies that will help you capitalize on and benefit from this rapidly growing segment of business communications"

Cary Sherburne
WhatTheyThink.com

"An outstanding compendium of credible, relevant, third-party industry research—all in one convenient place. It's what every savvy print services provider should know about adopting and succeeding with data-driven print."

Robert Wagner
Xerox Corporation

In the Media

• Press Release from RIT
• WhatTheyThink.com
  

Tags: Data-Driven Print publications Patricia Sorce Michael Pletka Cary Press VDP Printing Industry Center

Author

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Patricia A. Sorce, Ph.D.
Director, Printing Industry Center; Administrative Chair, School of Print Media
Rochester Institute of Technology

Author

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Michael Pletka
MBA Student, Printing Industry Center Scholar
Rochester Institute of Technology