Research Spotlight

PICRM-2011-04

Investigation into the Perceived Image Quality of Digital Print Technologies for Photofinishing

In recent years the print methodologies used in photofinishing have been evolving rapidly. Not much more than a decade ago, photography was a process ...
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Drivers of Greener Print Choices: An Exploratory Study of Print Consumer Environmentalism

Area: Sustainable Print
Document # PICRM-2012-04

The focus of this report is to provide an overview of green print behaviors in an office setting. To successfully encourage sustainable behaviors by workplace print consumers, print providers and employers must first understand the motivations that drive these consumers. Then, print providers must create products and services that enable print consumers to make ‘greener’ print choices. While print providers can encourage behavior at the consumer level by providing a mix of products and services that enable behavioral modifications, the actual environmental benefits will not be realized unless consumers use the products and services in the sustainable manner intended. Therefore, firms need active involvement of consumers throughout their use of the products and services to ensure green behavior is actualized.

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Tags:
sustainability consumer behavior printing industry

Author

Kaitlyn Werner
Undergraduate Student, Honors Program
Rochester Institute of Technology

Author

Sandra Rothenberg, Ph.D.
Associate Professor & Zutes Faculty Fellow, E. Philip Saunders College of Business
Rochester Institute of Technology

Author

Joseph Miller, Ph.D.
Assistant Professor, E. Philip Saunders College of Business
Rochester Institute of Technology