Research

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The Role of Value Added Services in Successful Digital Printing

Area: Digital Color Printing
Document # PICRM-2003-02

Based on the exploratory research conducted in 2002, four success factors for successful adopters of digital color technology were discovered. Successful users were more likely to:

• Understand their customer base well
• Define themselves as more than just a printer by offering value-added services
• Have a balanced business model
• Have a well-defined Internet strategy.

These will serve as hypotheses for an empirical study of a randomly selected group of commercial printers.

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Tags: digital printing success

Author

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Barbara A. Pellow

Rochester Institute of Technology

Author

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Patricia A. Sorce, Ph.D.
Director, Printing Industry Center; Administrative Chair, School of Print Media
Rochester Institute of Technology